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Besides having the best uniforms (yes, I said that), the Marine Corps absolutely kills him when they come up with recruiting slogans.
There is simply no denying the power behind the Corps recruiting messages, the simple “let’s go!” To “first to fight”. We’ve taken a look at some of the most iconic slogans that have driven men and women to enlist over the past 240 years. Here they are:
1. “The Marines are looking for a few good men.”
Who doesn’t want to be one of a few selected “good men”? This phrase, or a variation of it, has appeared on numerous recruiting posters throughout the history of the Navy. But this one was not created in an advertising conference room. The roots of “a few good men” go back to 1799 with the plea of Captain William Jones in the Providence Gazette, according to at About.com:
“The continental ship Providence, now in Boston, is bound for a short cruise, immediately; a few good men are needed to complete its complement.
You will find this phrase on recruiting posters throughout the history of the Corps, or as a title of classic cinema with Jack Nicholson. But perhaps his biggest impact came from that 1985 TV commercial:
2. “The few. Pride. The Marines.
Eventually, the Marine Corps decided to shorten its famous phrase and add “the proud” to the mix. It seems to have been quite effective, since “the few, the proud” is still widely used. in modern recruiting efforts. This recruiting slogan was so popular that the internet actually voted to place it on the “walk of fame” for advertising slogans on Madison Ave. in New York in 2007.
“This slogan reflects the uniqueness of the Marine Corps and underscores the high caliber of those who join and serve their country as Marines,” Major General Richard T. Tryon, commanding general of Marine Corps Recruitment Command , noted at the time.
Long before the Body finds its place with one of the most famous military slogans around it went with simplicity. And there’s probably no better place to go for some wild phrases than what your enemy is calling you. According to the tradition of the Marine Corps (with a strong focus on the “lore”), the Germans nicknamed the Marines “teufelhunden” or “devil’s dogs” after encountering them in the Battle of Belleau Wood, France, during World War I.
“The term was most likely first used by the Marines themselves and appeared in print form before the Battle for Belleau Wood,” Bob Aquilina of the Marine Corps History Division. Recount Star stripes. “It gained notoriety in the decades following World War I and has since become part of the Marine Corps tradition.”
Although the nickname is not really legitimate, it is undeniable that he made a solid recruiting poster and that he had significant resistance capacity, as the Marines still refer to themselves as “devil dogs” today. .
4. “First to fight.”
Both a recruiting slogan and an enduring Marine mantra, “first to fight” comes from the Marine Corps anthem of the late 1800s. In 1929, the Corps officially adopted the hymn and immortalized the words of “first to fight for right and freedom” in the memory of future generations of Marines.
Potential recruits began to see “first to fight in France”During World War I, and they still do. Marine Corps Recruiting Command always uses the phrase in promotional material today: “Sailors are the first to fight because of their culture and because they maintain a forward-deployed presence near various global hot spots. ”
5. “Tell that to the Marines!”
The Marine Corps has a flair to take an insult and turn it into something of a badge of honor. Sailors called them “gyrenes” as an insult, then they adopted it. Then they started calling them “jarheads”, and that insult was turned into a loving term.
So goes the phrase “tell the Marines that”. It was originally an insulting way for sailors to reprimand the British Royal Navy for believing any crazy story they’ve heard, according to in the historic center of the Marine Corps. But with James Montgomery Flagg’s 1917 recruiting poster of an enraged man throwing a newspaper to the ground, the insult was reworked as a challenge: If anything bad happens in the world, tell the Marines. , because they will take care of it. Take this, calamari.
6. “We do not promise you a rose garden. “
One of the best recruiting slogans paired with a photo of a crazy drill instructor made “rose garden” one of the most legendary recruiting posters ever made for the Marine Corps. During the 1960s / early 1970s the Corps really stood out other services with its messaging system, and it has been going on ever since.
Unlike other services that informed potential recruits of awesome job opportunities, GI Bill money, or adventure, the Corps only promised pain, extreme challenges, and sacrifice. The post attracted a certain type of recruit: someone who was only interested in the Marine title.
7. “If everyone could get into the Marines, it wouldn’t be the Marines.”
This classic line too played strongly alongside the “rose garden” campaign which ran from 1971 to 1984. Once again, the Corps was sending the message that this was an exclusive club in which only the privileged few could participate. Of course, as a smaller service, the Corps must be more exclusive, but this slogan also has the added benefit of casting a shadow over the military.
Not everyone can join the military, but this slogan hinted that it is much easier to join the military than the Marines.
8. “The Marine Corps builds men.”
Last but not least is the recruiting slogan that has spanned three decades. A series of recruiting posters bearing the phrase “The Marine Corps Builds Men” with images of Marines and marine life first appeared during the Korean War era in the 1950s. campaign continued until the early 1980s, according to at the Marine Corps Heritage Foundation.
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