Sendle’s Earth Day Installation “The Grizzly Truth” Highlights the Environmental Cost of Online Shopping
The 100% carbon-neutral shipping company commissions a 10-foot-tall cardboard installation by artist Laurence Vallières to be located in the e-commerce center, Seattleearth day
SEATTLE , April 22, 2022 /PRNewswire/ — To senda Certified B Corp and 100% Carbon Neutral Small Business Shipping Carrier, today unveiled a 10-foot installation of a grizzly bear by Canadian artist, Laurence Vallieres, at Lake Union Park to mark Earth Day. The sculpture is constructed from recycled cardboard and highlights the environmental impact of 165 billion packages shipped in the United States each year.
Seattle is the hub of America’s shipping and logistics industry and as a leader in sustainable shipping with a goal of net zero by 2030 and having offset 21 billion carbon miles to date, Sendle is also calling for a “environmental awakening” in this very polluting industry.
In the United States, Sendle’s parcel volumes increased 124% in 2021 over the prior year after two years of pandemic-induced online shopping and demand for next-day delivery. The captivating installation reminds consumers that our addiction to online shopping comes at an environmental cost and coincides with the President that of Joe Biden visit Seattle Earth Day where he will unveil plans to develop the clean energy economy.
For the installation, Sendle and Vallières chose to embody the endangered grizzly bear because there are only 1,500 left in the United States, outside of Alaska, due to habitat loss and climate change. Vallières, well known for her cardboard animal sculptures, constructed the grizzly bear in a Seattle warehouse.
The public is invited to interact with the grizzly bear while taking a moment to reflect on their online purchases and their impact on the planet. Accompanying the sculpture is Sendle Earth Day campaign which highlights sustainable actions that consumers, small businesses, and the shipping and logistics industry must take to help end the climate crisis.
“Whether we buy online or not is not the question. E-commerce is here to stay. But we can all do our part to make shopping online more sustainable,” says Veena Harbaughsendle sustainability director. “As consumers, we have options. Who we buy from and how we buy and ship are powerful choices that have a cascading effect throughout the supply chain and can harm or regenerate the world around us. .”
“I’m incredibly proud to be collaborating with Sendle on this project,” says Vallières, the sponsored artist behind ‘The Grizzly Truth.’ “Sustainability, conservation and protection of Earth’s creatures are at the forefront of my work and this project advances my mission as an environmentally conscious artist.”
At the end of the Earth Day activation, the sculpture will be broken down and recycled by Republic Services Cardboard Recycling Center at Seattle.
As part of its ongoing initiatives to educate the public about sustainable practices, Sendle invites consumers to think before they ship and buy from sustainability-conscious companies working to lessen the negative impact of e-commerce on the planet.
Since its launch, Sendle has achieved remarkable and consistent year-over-year growth, marked by product innovations and strategic partnerships. Last year, Sendle raised a $35 million Series C funding round to further expand in the US and strengthen its US operations.
Sendle is the leading carrier in United States specially designed to meet the needs of small businesses in the e-commerce space. Sendle levels the playing field for small businesses by offering affordable, flat-rate shipping across the United States with no hidden fees, subscriptions, or warehousing required. Merchants simply purchase a tag and schedule a pickup in Sendle, and their package can be dropped off or picked up at their front door. Sendle is the first 100% carbon neutral shipping carrier in the United States and is a certified B company. The company was founded in Australia in 201 by CEO James Chin Moodyand has its headquarters at Sydney, Australia and Seattle, Washington.
About Laurence Vallieres
Laurence Vallieres is a Quebec-born visual artist best known for her large-scale sculptures made from 100% recycled materials. Vallières studied visual arts at Concordia University in Montreal before participating in a ceramics exchange program at Los Angeles. Initially focused on ceramics, Vallières is carrying out an artist residency in Russia and drew on the street art around her to influence her work. Everywhere in the world she goes, Vallières aims to leave the region better than she found it by using an abundance of cardboard materials on the street to create large, impactful projects. Over the past few years, Vallières has exhibited pieces in United States, Europe and Asia including the construction of sculptures commissioned for Burning Man in 2016.
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