Recognition and Art – BusinessWorld
Every successful person – in education, business, politics, arts and science – desires to be recognized. The scientist and inventor works tirelessly to find the formula “eureka” and the gadget “aha” that would solve a mathematical problem or discover a vaccine or a pill to cure a disease and cause a medical breakthrough, create or improve a positive technological advance. These efforts would bring about sweeping changes that would have a lasting impact on the world.
The race is on between countries to make a miracle drug to save people from the pandemic. If only there were the same noble efforts to achieve peace among the countries at war.
In the local environment, the complications are numerous. Many politicians use public infrastructure to promote themselves. Airports, bridges, monuments, highways, dams, town halls, health centers and towns – their faces and names are written on notice boards on the site. Although public funds are used, they claim credit for the project. That’s a not-so-subtle clue for potential new voters. This practice multiplied before the advent of the circus called elections.
It’s all about remembering your name and face.
Endowment grants from private or corporate foundations are awarded to universities, schools and buildings. A generous gesture is a great way to honor illustrious elders. In some cases, ego gratification is the motive for some tycoons who are not even school alumni. The name remains for posterity as stipulated in the grant. There were instances where funds were insufficient, but the school was forced to continue with the project and fulfill the contract – using funds it had to raise elsewhere.
Benefactors donate professors’ chairs for specific disciplines and research. This is a practical way to help the institution and support the dedicated faculty who deserve adequate compensation.
As they say in showbiz and politics, name recall is everything.
Skyscrapers, elite clubs, and churches have plaques engraved with the names of founders and founding members. Prizes and distinctions are awarded to exceptional people for the same purpose.
Almost all streets, roads, highways, and lanes are named after a hero, famous person, or pseudo-celebrity who has the right connections and has donated enough money for a cause.
No wonder people get lost in the metropolis. There are too many streets with new names. (Waze is confused at times.) Paper maps have become outdated. We don’t have proper signage on the streets.
Hippocrates, the Greek physician, once wrote: “Life is short, but art is long.
There are special exceptions that deserve credit, such as those distinguished aristocratic families and the monarchs who dominated the Renaissance in the 15th century.e century. The city-states had rulers such as the famous family of Florentine bankers and aristocrats of the Medici who were the most important patrons and benefactors of art.
Several centuries later, Florence is still a center of art. Every plaza, church, and open space is filled with valuable works of art, public monuments, and private sculptures and paintings.
The Uffizi Gallery holds a vast treasure trove of paintings by masters Leonardo da Vinci, Michelangelo Buonarotti, Raffaello Sanzio da Urbino (known as Raphael) and others of the time. Tourists and culture vultures can study and appreciate the wonders of the Duomo Cathedral, the bronze doors of Bernini’s Baptistery and the impressive sculpture David by Michelangelo.
Every city-state – Venice, Milan and Rome (the Eternal City, the center of the world) – has awe-inspiring and awe-inspiring works of art. The Vatican is home to the Sistine Chapel with the breathtaking murals by Michelangelo – Genesis and The last judgement. St. Peter’s Basilica has the magnificent marble sculpture The Pietà by Michelangelo. Saint Peter’s Square is home to Bernini’s elegant colonnade.
Emperors, kings, and rulers such as the Sforza and Borgia families had direct ties to Rome and the popes. The Church has funded all the best immortal monuments. The exquisite Last Supper Leonardo da Vinci’s mural can be found in the Church of Santa Maria delle Grazie in Milan.
The collective vision of the patrons was to preserve the artistic spirit of the time. Behind the great gesture was the selfish desire to perpetuate themselves as great cultural and historical icons.
Every artist in the various genres and disciplines would consider a creation as his or her legacy – a painting, a mural, a sculpture, a composition, a book, a poem, a play, a museum, a public art, a garden, a building, a bridge.
The spirit of creative genius is in every work. It can be a brief and ephemeral one-day installation of fluttering flags, banners, leaves in Central Park, or a timeless Japanese bridge and Zen garden in Kyoto, a quaint arched trellis with wisteria in a forest, a realistic bronze sculpture on a park bench in New Jersey or Ibiza, or a colorful mobile fountain on the Left Bank in Paris. In Bonifacio Global City there are works of public art such as the impressive Balanghai sculpture with movable sails, the Sarimanok Sundial and canopy of bronze trees in parks. There are temporary paintings on the steps of one office building and the fabulous digital artwork flashed on the wall of another building.
A work of art is the child of the mind. The artist is mortal, but art is immortal.
Brilliant and witty director-producer-actor Woody Allen commented wryly, “I don’t want to achieve immortality through my work… I want to achieve it by not dying.
Maria Victoria Rufino is an artist, writer and businesswoman. She is President and Executive Producer of Maverick Productions.