Jeff Koons will launch NFT-supported sculptures on the Moon
Key points to remember
- Pop artist Jeff Koons has announced a project in which he will create a series of sculptures and send them to the moon.
- Each sculpture will have a corresponding NFT sold; the proceeds from these sales will go to Médecins Sans Frontières.
- Koons is perhaps best known for his “Balloon Dog” sculptures.
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Pop artist Jeff Koons has announced a project in which he will create a series of sculptures that correlate to distinct NFTs and then send them to the moon.
Koons announces “moon phases”
American pop artist Jeff Koons is launching a new NFT project – literally – on the moon.
The project is titled Jeff Koons: phases of the moon and will involve the artist creating a series of sculptures that will be launched into space from the Kennedy Space Station in Cape Canaveral, Florida. These sculptures will then be placed on the moon.
Koons said he aimed to create a “historically significant NFT project”, adding that space exploration “represents[s] the unlimited potential of humanity. The project marks the 50th anniversary of the landing of Apollo 17 in 1972, the last manned lunar mission.
Each of the sculptures will have a corresponding non-fungible token connected to it. These NFTs will be sold and the profits will be donated to Médecins Sans Frontières.
The NFT project and sales are organized by Pace Gallery’s NFT gallery, Pace Verso, which launched in November 2021.
In addition to Pace, two other companies are also involved in Koons’ project: 4Space and NFMoon. Additionally, Intuitive Machines designed the lunar lander that will provide Koons’ work.
Most Expensive Living Artist
Last year, Koons announced plans to work with David Zwirner and art gallery network Gagosian on an NFT project, but left that partnership to work with the Pace on the project instead.
The artist is perhaps best known for his “Balloon Dog” metal sculptures, two of which are currently in the Museum of Modern Art in San Francisco and the Broad Contemporary Art Museum in Los Angeles.
Another sculpture, “Rabbit,” earned Koons the title of most expensive living artist when it sold for $91 million at Christie’s in 2019.
NFTs are increasingly common in the art world. Sotheby’s and Christie’s brought in $250 million from NFT sales in 2021, as these auction houses sold popular items like CryptoPunks and high-value works of art like Beeple’s Everdays.
Disclosure: At the time of writing this article, the author of this article owned BTC, ETH, and other cryptocurrencies.
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