Ford Bronco not getting Bronco Sport APR offers, might be better to buy
The 2021 Ford Bronco Sport has already been a hot seller for brand, but despite strong demand, Ford came up with some attractive financial incentive offers. Now that Bronco two door and four door the order is open, we got to see how the lease and finance payments go. Sadly, it doesn’t look like the big Bronco will get any promotions at launch.
The Ford Bronco Sport is currently offered with great promotions, namely a 0% APR plan on some loans, and a $ 500 off with all models. This could actually make the Bronco more expensive than some Bronco Sport models to finance despite a lower MSRP, due to significantly higher interest rates.
Direct Cars found a basic four-door Ford Bronco with an MSRP of $ 34,695 would have a monthly payment of $ 655 with no down payment on a five-year loan. In the end, that equates to $ 4,589 in interest. That would push the total cost of ownership (for the loan alone) to almost $ 40,000, which would put the total cost close to a fully loaded Ford Bronco Sport Badlands, a higher trim level. Ford is currently offering the Bronco Sport with a much lower 0.9% APR plan on a 60 month loan.
Basically, this means you can buy a lower trim Ford Bronco, but end up paying as much or more over the life of the finance deal than a higher trim level Bronco Sport. Leasing also brings interesting comparisons between the Bronco siblings. The Sport has significantly better rental rates, but the Bronco has significantly better residual values. Just like financing, you might end up with a better deal on a Bronco than a Bronco Sport, despite the incentives of the smaller SUV.
But let’s not forget, the Bronco and the Bronco Sport are very different vehicles, and there’s a good chance that many customers will go straight for one option without even considering the other. And at the end of the day, it really depends on the model, trim level, options, and cost that will strike the right balance for each buyer. It’s also worth noting that the Ford Bronco might get incentives like the Sport down the line, but maybe not in the first model year. The Bronco is the most anticipated vehicle of 2021So it’s hardly surprising to see Ford reaping all the benefits.