EL SEPTIMO WILL INTRODUCE WORLD’S FIRST CIGAR
Los Angeles, California, July 07 28, 2022 (GLOBE NEWSWIRE) — As part of the release of El Septimo Emperor Collection cigars, Zaya S. Younan, President and CEO of El Septimo, wanted to do something special, so he ordered the famous L French artist Michel Audiard has designed a one-of-a-kind cigar humidor, a piece that has never been done before.
In line with this ambition, it was logical to create the most majestic cigar humidor to accommodate the extraordinary new El Septimo Emperor Collection cigars as well as the very unique El Septimo pen, designed identically to the shape of the cigar, an absolutely exceptional in the pen world.
For the first time in history, this masterpiece has linked the world of exceptional pens to the world of exceptional cigars.
“I am happy that El Septimo can continue to innovate and develop a family of unique products that enhance the smoking experience by creating excitement. We have demonstrated that we can reinvent this old industry and produce new products that can create smoking pleasure and excitement. – says Zaya S. Younan, president and CEO of El Septimo.
A special team of five craftsmen worked on the creation of this Emperor Collection cigar humidor entirely gilded with 24 carat gold leaf by Christine Onillon, who has worked for 25 years in collaboration with the French artist Michel Audiard.
At the top of the pyramid, Bernini’s Angel sculpture was specially created for Zaya S. Younan, using the 4,000-year-old lost wax technique. Eric Leroy, Meilleur Ouvrier de France, was also on board this project and his great delicacy and know-how made the final product very elegant and exclusive with a phenomenal engraving of the El Septimo logo on the pen which is itself molded on the new Emperor El Septimo. cigar, an exquisite Royal Salomon cigar, part of the collection of the Emperor, the Emperor Napoleon.
The humidor has been specially fitted out and designed to present the Emperor Cigar Pen surrounded by El Septimo cigars.
A self-taught sculptor since 1967, Michel Audiard is a laureate of the “Entreprise du Patrimoine Vivant”, a mark of recognition from the French State which rewards French companies or individuals for their excellent ability to reconcile innovation and tradition, know-how and creation.
In the 90s, he had fun creating pen sculptures made of magical materials (mammoth ivory, meteorite, petrified wood…) which went viral. More than 70 Heads of State have their own “Audiard” pen. Many exhibitions are devoted to him, rewarding his work which today makes him internationally renowned.
When Michel Audiard and Zaya S. Younan met at the Château de Beauvois in January 2022, they were both very inspired by each other in their respective fields and Michel Audiard made it his mission to work personally on amazing masterpieces for Zaya S. Younan, and specifically for the Premium Cigars brand he owns: El Septimo.
“I like this idea of collaboration and common ideas so that the result is our common work which must be unique and represent luxury in creation and innovation. It is a pleasure and an honor to work with Zaya S. Younan and I wanted to make sure that the masterpieces accurately reflect the story we want to tell together’ – says Michel Audiard, French sculptor awarded by the EPV.
This masterpiece will be presented at the PCA (Premium Cigar Association) show – held in Las Vegas from 8e at 12e of July 2022 – the biggest and best event of the year for the premium tobacco industry.
About Younan company
Younan Company is a global private equity firm specializing in the acquisition and management of various luxury consumer assets and businesses. The Company’s strategy is to build a portfolio of luxury goods and properties, as well as lifestyle companies and services. Today, Younan Company is recognized as a global luxury brand with over $3.2 billion in assets under management through its subsidiaries Premium Cigar Maker El Septimo Geneva SA, Younan Properties and La Maison Younan.. Maison Younan owns and manages luxury hotels and resorts in France, including Château de Beauvois, Hôtel Saint-Martin, Château Le Prieuré, Alexandra Palace, Domaine de Vaugouard and Château de la Perrière, as well as as the Malibu Foz Hotel and Beach Resort located in Figueira da Foz in Portugal, four French golf courses including Golf des Forges, Little Oak Golf Course, Golf d’ Avrillé, and Golf de Vaugouard, two vineyards in Saint-Émilion including Château La Croix Younan and Château Zaya, and MPA Studio de Création Design Agency in Paris.
The Emperor Collection pen, covered with 24 carat gold leaf
The masterpiece of the Emperor humidifier collection