1 Bucks Man’s COVID hub at the forefront of digital art commerce
YARDLEY, PA – Non-fungible tokens, or NFTs, are an essential technology springboard with an unfortunately vague name. At least, that’s how Roger Dickerman of Yardley describes the cryptocurrency system through which he developed a new livelihood in the world of digital art trading.
âIt’s easy to know you have something physical,â he told Patch, explaining how NFTs are responding to an urgent call: the ability to own digital goods.
âDigital artists have never had a way to sell their works, because there has never been a way to own digital art,â he explained.
Where others might see new technology as a fad, Dickerman saw a real opportunity to give artists credibility they hadn’t received before. He believes this is a new Renaissance.
“If you go to the city of Philadelphia, all these streets [and billboards], it’s all digital art, âhe said. âThey are digital artists who work for a company or who are under contract. But what about a digital artist who would be the next Picasso? “
With this technology booming, Dickerman explained, the next Picasso could sell a work of art at 19 for $ 100, and see 10 percent of the profits from a $ 1,000,000 secondary sale years later. It’s a possibility that he said didn’t even exist before for mainstream visual artists.
But let’s go back. Before Dickerman thought about all of this, before launching his own online digital art gallery and starting working with artists and collectors, he owned a fitness business in Philadelphia with his wife, Marissa. After starting Relentless Fitness, the family moved to Yardley – Dickerman had grown up in Richboro.
âIt was ten years of success,â he said. âWe moved, we got bigger and everything was going pretty well there. “
Their gym and training room virtually survived during the first months of the COVID-19 pandemic. But last summer, Dickerman and his wife took the tough call to close the doors.
It was then that he began to learn about NFTs, recalling his roots in business and finance. A friend of his had visited an auction house that sold someone a physical work of art alongside his digital counterpart NFT; he read a cryptocurrency newsletter on digital art from entrepreneur Anthony Pompliano.
âI kept going deeper and deeper into the rabbit hole,â he said of his first months of NFT research.
When he was ready to invest, he used a website called Nifty Gateway, where one can invest US dollars rather than simple cryptocurrencies like bitcoin or ethereum. While he applied his interest in finance to this new technology, he also rekindled his childhood love of drawing and comics. It was like connecting all the dots.
âThis was where I needed to be,â he said.
According to Dickerman, there are three broader strategies for success in the NFT sphere: long-term investments in cryptocurrency, short-term investments in specific digital goods to resell at the right price, and creating your own platform. shape in space. The more he learned, the more excited he was about this third option.
So he created Artifex, a time capsule of the NFT digital art space that features a gallery of visual responses from 100 artists to the question: How would you represent yourself in a work of art? The project then takes this artist’s original character and creates a 3D model that can be placed in augmented reality, virtual reality, or a digital world like a video game.
Artifex is not only the name of the site, but also of the product.
âThe Artifex is a 3D sculpture of each artist’s work, created by art director DurkAtWork,â reads the website. âThe character comes out of the original work for virtual immortality in 3D. The sculpture is timeless and has a track record for compatibility with metaverse, AR filters, and more.
Dickerman has continually been inspired by the artists he has worked with so far. Some of his favorites include Fvckrender, “an NFT visionary” who is “on his own meteoric rise”; Victor Mosquera, of whom he says âlooking at his art gives me great joyâ; and Raf Grassetti, a digital sculptor “who I think will end up at MOMA”.
In building this space, meeting these creators and many more, Dickerman said he had developed a real sense of community. He interfaced with many at the forefront of the industry, all without the need to relocate to New York or California. He just needed Twitter and Discord.
âMy whole education process took place in Yardley, Pa., In a home office,â he said. âWe have the advantage of living where we want to live, while I also do what I want to do. “
To learn more about Artifex, check out the digital art space online.
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